With the vast number of smartphones on the streets these days it makes no sense at all to ignore this lucrative opportunity to get your business noticed.
If you think about it, what do you see while out and about in any town, on any given day of the week? People looking at their smartphones – that’s what! Of course they could be tweeting, Facebook checking or reading emails. On the other hand they could be using a search engine to find something that they are interested in buying, or just curious to find out about the product. It follows therefore that any company that ignores this opportunity by not investing in mobile apps risks both short term profits and long term growth. In short, can you really afford NOT to tap into the world of mobile phone apps? A great web design company in Manchester could make an app to take your business to the next level.
Why an App?
There are so many ways to benefit from mobile phone technology and I will outline a few of them here. Firstly it’s good to focus on your local area. If you are known in and around the town you can target the people that live there, maybe offering special promotions. People seeing your app might recognise your name as a well known local company. If so they are likely to at least consider you before anyone else outside of the area. This is why using a web designer in Manchester can help, as they will have local knowledge of other local business apps, and be able to come up with some ideas to make your business more successful. Having gathered in those potential customers you then need to concentrate on offering high levels of customer support and this is relatively easy to channel using a mobile app.
Know your market
The next step is to canvass people’s opinions on your products or services. A polite request to help with a customer survey might be ignored but, on the other hand, many will complete the survey. You will then be able to garner invaluable information about what people like or don’t like about your products and services. Mobile apps can also act in the same way that store loyalty cards do from the point of view of learning about your customer’s spending habits and lifestyle choices. Knowing what kind of age group you are dealing with, their employment status and geographical location can provide valuable assistance for future communications between you and your customer base.
This fairly recent explosion in the ownership of tablets and smartphones is too good an opportunity to miss and investing in an app to promote your company, while expensive in start up costs, can repay you many times over as more people become aware of what you can offer. Committing to a mobile marketing strategy should be a priority for any business that has ambitions to grow both now and in the future. So speak to your web designer in Manchester and let them know you want an app. It could be the best decision you make!
